CHINA

Having recognised the importance and huge potential of the Chinese market, Chuan Soon Huat Timber Industries (China) Co Ltd (CSH China) was incorporated in 1993 as part of CSH’s strategic plan to enter the Chinese market. CSH China now serves as a production base for our Group apart from the principal production base in Indonesia, as well as CSH’s marketing and distribution arm in China.

Strong Production Capability

Situated in Kunshan, Jiangsu Province, the factory at CSH China occupies a total land area of 36,000mē with a built-in area of 38,000 m² and employs some 500 workers. It manufactures a wide range of high quality timber doors, FSC-endorsed doors and joinery products and supplies to both the domestic and export markets. In line with CSH’s pursuit of excellence in quality, CSH China is certified under ISO9001 quality standard. The factory is also certified to produce fire-rated entrance doors by the Singapore PSB Corporation and the Chinese Fire Safety Authority for the Singapore and China markets.

Domestic Marketing

Besides its production function, this subsidiary also undertakes the marketing activities of the Chinese domestic market. It operates through an extensive network of branch offices and appointed agents in major cities including Dalian, Shanghai, Beijing, Shenzhen and Guangzhou. The customer base includes mainly property developers and contractors. Over the years, CSH China has gained recognition for the supply of quality timber doors to prestigious projects across China such as hotels, residential, commercial and government buildings. In recent years, CSH China has also started to tap the market potential offered by the domestic retail segment through the establishment of its network of specialised retail outlets.

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